Archive for the ‘SEO’ Category

Is Organic SEO Work makes worth?

January 15, 2007

What is Organic SEO (Search Engine Optimization)?

Organic SEO” refers to the manual type of page optimization vs. automatic submittal and page alteration.” The important thing to note is that when a company first gets listed on Google’s first page, the traffic in the first two months goes up almost exponentially, and conversion rates also improve strongly,”

I would say this is my favorite way of optimizing websites. You bring in traffic by using content that works, linking strategies, and adding value via interactivity and a great user experience, not paid search listings.

Money will definitely be spent in the areas of site redesign and probably in getting content (you may actually have to hire writers to get content) but then again, if you are a web designer who is building your own websites on a low (or nonexistent) budget, organic SEO is definitely the way to go. It may take some time, but you will actually grow in real time experience as you move towards your SEO goals.

Organic SEO (Search Engine Optimization) facts: It has always been recognised that organic search listings or general search listings are the ones most used by search engine browsers to the extent that research shows in excess of 70% of search engine users prefer these listings to the 30% of browsers that utilise sponsored listings or PPC. Most corporate search engine optimisation companies now avoid organic SEO and have moved ever further towards paid search (PPC). Although High Position is an expert in paid inclusion programme set up and management the golden egg has always been the organic listings. Ethical search engine optimisation and compliance technology is the only way to gain these listings..

The main difference between the two methods of marketing is that PPC is aimed entirely at your budget and skill in setting the campaign, however, organic listings are based on the quality and stature of your website in conjunction with the strict search engine guidelines.

Complete the exercise for yourself, go onto www.google.co.uk and search for your main products and services, are you there? If so well done but it may be inadvertently, remember 2006 was started with BMW being thrown out of Googles database for black hat techniques. This highlights the need for High Position to analyse your corporation’s website to make sure you are compliant and maximised!!

The Myth of Overnight Success

There are few things that get to me more than the assumption that a large goal (such as getting to number one for a keyword on Google’s SERPs) can be done overnight. The easiest SEO I have ever done for an unknown site was done over the course of a month, via content refreshing alone. The key word was unique (blue interface), and the competing web sites were half asleep while we worked.

The issue with this myth is that customers actually believe it. They post jobs such as “We want to be number one in the following key words” then list close to a dozen key words, and everything has to be done under a budget of a thousand dollars and in record time. Organic SEO works, is adaptable and ensures high rankings on SERPs over the long time despite changing algorithms, but nobody can guarantee anything in a month.

Find more about Organic SEO
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How can RSS & RSS FEED improve my Search Engine Rankings?

January 15, 2007

What Is RSS Feed?

RSS feeds are composed in XML, which is a very simple markup language. Similar to HTML, XML uses tags to identify fields. Webmasters can easily parse the RSS feed and dynamically create web pages that contain headlines and summaries. The feeds will continuously update, supplying a steady stream of automatically generated fresh content. RSS allows webmasters to:

1.) Provide fresh and relevant content on their website, which encourages users to return. 2.) Constantly changing content means that search engine spiders will visit more frequently. 3.) Automate content delivery. The benefits of RSS feeds are not limited to webmasters, surfers too benefit from the technology as well.

There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.

1. RSS Feeds Provide Instant Themed Content There are several publishers of RSS feeds that are specific to a particular theme. Since the feed is highly targeted, it could contain several keywords that you want to rank highly for. Adding these keywords to your pages helps Google tag your site as one with relevant content.

2. RSS Feeds Provide Fresh, Updated Content RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped. These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.

3. RSS Feeds Result in More Frequent Spidering One thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgment, was a page that was worth visiting daily. What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.

Better Search Engine Rankings with RSS RSS is the latest craze in online publishing. But what exactly is RSS? RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. RSS allows publishers to “Syndicate” their content through the distribution of lists of hyperlinks.

It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers. However, not much attention has been given to the advantages RSS provides for search engine optimization.

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The First Five Rules for SEO : Social Media Marketing

January 15, 2007

1 .Increase your linkability. This really means making your web site less static. If you want visitors to link to your site, it needs to contain information that makes them want to link to it: white papers, thought pieces, news, or even tools that let users handle information in ways that are useful to them. This rule is an extension of the most important principle behind regular SEO: content is king.

2 .Make tagging and bookmarking easy. You can see that we follow that principle on SEO Chat, with buttons to easily link articles to a variety of social sites.By including a helpful list of relevant tags for the page, and tagging your pages first on popular social bookmarking sites (not just the home page, but other parts of your site as well). This rule is a mashup of word-of-mouth advertising with that old marketing principle: make it easy for your customer to do what you want them to do.

3 .Reward inbound links. This encourages site visitors to link to you. In the case of a blog, you want to set up a permalink to each entry (to make it easy to find again). Many blogs reward those who link to them by listing such links in their comments section, thus giving the linker visibility on their site. This raises both your profile and theirs in the various online social communities. This is, in effect, similar to the “customer testimonials” from old school marketing – except it’s usually about your content rather than your product. As with testimonials, though, the best ones are unsolicited.

4 .Help your content travel. SEO is about making changes to your site, with an implicit assumption that your content will stay on your site. That’s not true today. You can generate buzz by submitting videos to YouTube and related sites, for instance – and you can figure that users might want to link your content to such sites. Before you get panicky and discourage this kind of copyright infringement, consider how much traffic it might be driving back to your site. Think of it as spreading tons of business cards – only with modern technology, you can spread a lot more information than can fit on a card, and make it more entertaining to boot.

5 .Encourage the mashup. If imitation is the sincerest form of flattery, then wanting to use your content in an original creation (within reason) is high praise indeed. Why do you think Google isn’t upset with all the mashups of Google Maps? Users are finding ways to make that content more useful to more people. If you allow users to augment your content in some way, or use it elsewhere (think of the way YouTube provides code to let visitors embed the videos into their own sites), you will get them more involved – and more interested in what you have to offer.

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Yahoo 360 feature got popular

January 15, 2007

Yahoo! 360º is a personal communication portal similar to Google Orkut and Friendster. It integrates features of social networking, blogging, and photo sharing sites. A user may create a personal web site, share their photos from Yahoo! Photos, maintain a blog, a list of local reviews, profile information, and see which friends are currently online. The service, currently in beta testing, launched on March 29, 2005. Like Gmail, new users may only sign up if they are invited.

Whats New About Yahoo 360

Yahoo 360 has been trailing the more popular blogging sites such as MySpace and Blogger. As far as blogging platforms go, Yahoo’s is pretty bad. Actually, it’s not so much about being bad as it is about being non-existent. And so with that in mind, Yahoo vice president of product development Bradley Horowitz made a public announcement regarding the future of their Yahoo 360 offering. During the Web 2.0 Summit in San Francisco, Horowitz told the crowd that, “Yahoo 360 may be doing a 180 [degree turn].”

He was responding to an audience member who voiced his displeasure with Yahoo’s current blogging platform, which has been in the beta stage since it was launched in March of 2005.

A quick look at http://360.yahoo.com offers little to titillate the senses or the intellect, so I decided to take a closer look at what Yahoo 360 has to offer (or more specifically, what it doesn’t offer) by opening a user account and logging on.

At first glance, it appears as if Yahoo made a half-hearted attempt at making Yahoo 360 more than a simple blogging interface, blending in some of the social networking features that make Myspace.com such a popular locale for web users. So in essence, Yahoo 360 appears to be a melding of a straight publishing interface like Google’s blogger.com and the aforementioned Myspace.com. Mind you, these two portals are the No. 1 and No. 2 blogging interfaces in the world, respectively, Beyond the blog publishing interface, Yahoo 360 offers several other options, which again, are reminiscent of what is offered over at myspace.com.

There’s a “My Friends” feature which allows you to network with other Yahoo 360 users and create a web of online friends. Also, there’s a mailbox feature, which allows users to e-mail one another from within Yahoo 360. In addition, the folks at Yahoo wisely decided to include an “Invite” button which allows existing users to recommend Yahoo 360 to their friends. And lastly, there are “Search” and “Setting” options which are a staple of any respected publishing or social networking platform.

Yahoo 360 allows for a title, and image attachment, and a half-dozen or so text formatting options. It won’t really do the trick for professional, SEO-minded publishers because it doesn’t offer a way to edit key meta tags such as the “Title” tag. But then again, blogger.com doesn’t offer that function either.

Find more about Yahoo 360  at — ShopNdeal.com